Tripura is a state in North-East India, is rich in culture, around 19 tribes in the state choose to live in forest areas and are known to practice and believe in folklore and mythology. As culturally strong as it is, the state presents a fair share of challenges to implementers. During the COVID-19 vaccination drive, the MOMENTUM Routine Immunization Transformation and Equity team, supported by the United States Agency for International Development (USAID), experienced barriers such as high vaccine hesitancy, negative media messaging about COVID-19 vaccination, language barriers, geographical inaccessibility, the lack of information and sometimes misinformation about the COVID-19 vaccine and its adverse effects. To address these challenges, the project team conducted intensive IPC, engaged local leaders in social mobilization, and shared correct information about COVID-19 vaccination among communities.
The project activities were implemented in 8 districts through 1 sub-awardees: VHAT
To increase the uptake of COVID-19 vaccination, the project supports the Government of India and the state Government in vaccination planning, inter-departmental coordination, need-based monitoring, enhanced community engagement, and prioritization of activities for COVID-19 vaccination programs at the state and district. The team led risk communication activities with the state officials and coordinated efforts to enhance vaccination in low-coverage areas.
The project mapped areas of high vaccine refusal and worked with local leaders to act as change agents in the community.
The project organized street dramas and puppet shows to discuss the importance of COVID-19 vaccination.
The project organized community consultations and block-level advocacy meetings to dispel rumors about the COVID-19 vaccine and disseminate information.
The state developed customized communication material in local languages disseminated in the community.
Tripura has been working with various partners including NGOs, Faith based Institutions, NCC/NSS, School associations, Truckers Associations, Agriculture department, PRI, Rural development department, Community-based institutions. and the person with disability institutions, WCD departments, social welfare departments etc.
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