1
Creation of communication strategies and communication planning tools for Routine Immunization, including Mission Indradhanush, Intensified Mission Indradhanush, Rotavirus Vaccine, PCV, MR campaign, and Td.
Strategic Communications And Advocacy
JSIPL has a strong strategic communications and advocacy focus that cuts across all projects
and programs. Communication and advocacy present unprecedented opportunities to affect long-
lasting change in health behaviors.
The Organization helps, designs, and supports the
implementation of public healthcommunication campaigns, social marketing initiatives,
community engagement, mass media and other interpersonal communication efforts where various
issues of public health are addressed and key messages customized, packaged and delivered to
the right audience at the right time, spurring them to take appropriate action.
Making Strategic Communications and Advocacy Part of Public Health Interventions
1
Demonstrating expertise to develop strategic communication strategies and leveraging evidence to feed into policies that play a major role in creating a sustainable and enabling environment.
2
Enhancing capacities of communities and health systems efficiently while managing diverse communication management systems.
3
Implementing robust communication strategies and creating the right media mix and interventions to instill behavior change aligned with JSIPL’s strengths in community engagement.
4
Adapting global best practices to hone JSIPL’s monitoring, evaluation and learning mechanisms, especially with respect to communications and social mobilization and sharing these at the local and regional levels.
Achieving desired outcomes
Incorporating a robust strategic communications component in a project at its inception has the potential for amplified results since it can be followed up with more solid on-ground activations and reinforcements.
2
Designed and developed packages of SBCC materials for Mission Indradhanush, and new vaccines including Rotavirus, PCV, and Td, maternal & child health, nutrition, urban health and other issues.
3
Addressed vaccine hesitancy by leveraging traditional and new media to build confidence to drive demand for vaccines, MCH interventions, and other priorities.
4
Built the capacities of key stakeholders in communication to roll-out communication initiatives across the states in the country.
5
Harnessed communications by focusing social and behavior change, community engagement, and social mobilization to expand coverage of health services across population groups.
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