In 2020, the MOMENTUM Routine Immunization Transformation and Equity Project was entrusted to John Snow India Private Limited (JSIPL) by the United States Agency for International Development (USAID). JSIPL embarked on a journey to amplify COVID-19 vaccination efforts across 18 Indian States and Union Territories in collaboration with the Government of India and State Governments. In Madhya Pradesh, specifically, the project, under the leadership of the State Government, worked with 18 priority groups including the elderly population, pregnant and lactating women, tribal communities, truck drivers, migrant and daily laborers, industry workers, and People Living with HIV (PLHIV).
The project activities were implemented in 34 districts through 4 sub-awardees: TCIF, HelpAge India, ASRA, MPVHA
To increase the uptake of COVID-19 vaccination, the project supports the Government of India and the state Government in vaccination planning, inter-departmental coordination, need-based monitoring, enhanced community engagement, and prioritization of activities for COVID-19 vaccination programs at the state and district. The team led risk communication activities with the state officials and coordinated efforts to enhance vaccination in low-coverage areas.
the mobile vaccination van was extensively used by the state to create awareness regarding the vaccines in the state.
Community leaders and influencers from the state were identified and engaged as vaccine champions. This approach encouraged community participation and transformed the vaccination program into a mass movement.
IEC materials were developed and adapted to regional languages with customized messaging for wider reach of the COVID-19 vaccination message.
This project's core strategy was collaboration, uniting stakeholders across departments to overcome vaccination barriers and uplift communities. The approach included health convergence meetings, stakeholder engagement, data-driven decision-making, targeted interventions, and social mobilization activities
A state-level experience-sharing and learning workshop was organized in Bhopal on April 28th, 2023. This workshop disseminated the successes, challenges, and lessons learned in the organization's efforts to achieve 100% COVID-19 vaccination in 10 districts of MP. Honourable Dr Prabhu Ram Choudhry, Minister for Health and Family Welfare,GoMP attended the event as the chief guest, while Ms. Priyanka Das, IAS, MD NHM, GoMP, and Dr. Santosh Shukla, Director NHM were present as a special guest. The workshop provided an opportunity for various stakeholders to exchange ideas and learn from each other's experiences. The meeting was organized to showcase the interventions, innovations major project activities and achievements during COVID-19 Program under MOMENTUM Routine Immunization Transformation and Equity Project.
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